thenewzealandstory| Daily Interaction: Data Intelligence Promotes the Development of Sports Industry
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Digital economy, the spring tide is surging. Today's sports industry is also plugged into the digital "wing", and the integration with digital technology is deepening day by day. On April 27, the Asia Electronic Sports Federation held a global digital sports industry forum, inviting Lang Ping, the former head coach of Chinese women's volleyball team, as well as relevant representatives from the World E-Sports Federation, French Electronic Sports Association, Shangtang Technology, Daily interaction and other institutions and technology enterprises to further promote the integrated development of sports, science and technology and culture. GE Huanyang, Executive Vice President of data Intelligence listed companies (Stock Code: 300766), attended the forum to share the development and application of digital technology in digital sports events with experts from the digital sports industry.
In the round-table conversation session, GE Huanyang, a daily interaction, said that at present, thousands of industries are embracing digital technology. In the sports industry, especially in the 2022 Beijing Winter Olympic Games and the 2023 Hangzhou Asian Games, many "digital" elements have emerged, such as cloud computing, big data, artificial intelligence, 5G and so on. Daily interaction is a data intelligence company with huge data resources, which has continuously promoted digital intelligence innovation and upgrading in various industries over the years. During the 19th Asian Games in Hangzhou, daily interaction and ecological enterprise Yun Tong Da also deeply participated in the research and development of the digital dedicated lane control system for the Asian Games. Based on the fusion of road network traffic flow, Internet and other data, the system can dynamically and accurately use the two modes of "Asian Games exclusive" and "social vehicle borrowing". While ensuring 100% commuting rate of race buses and "zero delay" of the event, the system can achieve a social vehicle passage rate of 99%, and maximize "returning the road to the people", so that citizens, tourists and traffic police can directly feel the convenience brought by big data's technology.
Subsequently, GE Huanyang, a daily interactive, said, "not only in terms of transportation, but also the combination of big data and different industries will produce unique chemical reactions." As far as the sports industry is concerned, big data can not only make the traffic during the event more smooth, but also play a huge role in sports event marketing, intelligent security and other scenes. For example, in the marketing of sports events, big data can help marketers accurately dig out the subdivided sports hobbies and sell tickets for the events more efficiently; at the same time, they can also gain in-depth insight and analysis of the interest preferences and consumer preferences of these groups, so as to help event organizers find 'counterpart' brand sponsors and enhance the commercial value of the event. "
Finally, GE Huanyang also said: "the combination of big data and sports requires the cooperation of all parties." In the future, Daily interaction also looks forward to working with ecological partners in the upstream and downstream of the industry to intelligently land data into specific demand scenarios and continue to promote the high-quality development of the industry.
